WhatsApp Ads — explained

Ads that don't send clicks to a website — they start conversations.

A quick, hands-on guide to how WhatsApp ads actually work — the two formats, what the customer sees, and how automation turns every tap into a booked sale. Try the live simulations below.

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Format 1

Click-to-WhatsApp Ads

Ads on Instagram & Facebook with a “Send message” button that opens a chat — no landing page.

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Format 2

WhatsApp Status Ads

Full-screen ads that play between the Status updates people already watch every day.

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Answers

WhatsApp ads — common questions

What is the difference between Click-to-WhatsApp ads and Status ads?
Click-to-WhatsApp ads appear in the Instagram or Facebook feed with a “Send message” button. WhatsApp Status ads are full-screen and play between people’s Status updates. Both open a WhatsApp chat with your business instead of a website.
How much do WhatsApp ads cost?
WhatsApp ads run on Meta’s ad platform, so you set your own budget and can start small and scale. Cost per result depends on your offer, targeting and creative — and because the ad opens a chat instead of a landing page, more of every click tends to become a real conversation.
Do I need the WhatsApp Business API to run these ads?
You can start with a WhatsApp Business account. To automate replies at scale and connect your other systems, the WhatsApp Business Platform (API) is used — Techfind sets this up and builds the automation for you.
What happens after someone taps my WhatsApp ad?
The chat opens instantly. Automation can greet them, answer questions, send your catalogue or price list, capture their details as a lead, and book or take payment — even outside business hours.
Can the replies be fully automated?
Yes. Techfind builds the automated flows that qualify the lead and move the conversation toward a sale, with a clean handoff to your team whenever a person is needed.